About Braze
Braze is a comprehensive customer engagement platform that powers relevant and memorable experiences between consumers and the brands they love. Context underpins every Braze interaction, helping brands foster human connection with consumers through interactive conversations across channels that deliver value quickly and continuously.
Braze and Extole
With Extole, your refer-a-friend and other growth programs generate valuable insights: who’s sharing, who has influence, who’s new to your brand, and more. With Extole’s integration with Braze, those insights can power dynamic audiences and experiences using Braze’s customer engagement platform.
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Use cases
- Unlock Revenue with Cross-Channel Engagement
Harness the power of real-time SMS, push, and in-app messaging for your Extole-powered programs within Braze. Guide customers throughout the customer journey by sending timely messages when they refer friends, earn rewards, and make purchases.
- Turn Every Customer into an Advocate
Make it easy for your customers to refer by embedding their personalized share link in your Braze communications. When customers receive an email or SMS message with their pre-generated link, they can easily forward it to friends.
- Harness First-Party Data
Seamlessly push audiences and first-party data from your Extole-powered programs into Braze. Use this data to gain crucial insights on which of your Braze campaigns drive the most advocates and new customers. You can also leverage Extole audiences for future segmentation in your Braze campaigns, such as a personalized onboarding campaign for referred customers.
