Braze
Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.
About Braze
Braze enables marketers to collect and take action on any amount of data from any source, allowing them to creatively engage with customers in real time, across channels, from a single platform.
From cross-channel messaging and journey orchestration to AI-powered experimentation and optimisation, Braze helps companies build and maintain truly engaging relationships with their customers—fostering growth and loyalty.
The company has been recognised as a 2024 U.S. News Best Technology Companies to Work For, a 2023 UK Best Workplace for Women by Great Place to Work, and was named a Leader by Gartner® in the 2023 Magic Quadrant™ for Multichannel Marketing Hubs and in The Forrester Wave™: Cross-Channel Marketing Hubs, Q1 2023.
Braze is headquartered in New York, with 10+ offices across North America, Europe, and APAC.
Braze and Extole
With the Braze and Extole integration, you can pull customer events and attributes from Extole refer-a-friend and growth programs into Braze, empowering you to create more personalized marketing campaigns that boost customer acquisition, engagement, and loyalty. You can also dynamically pull Extole content attributes, such as personalized share codes and links, into Braze communications.
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Use cases
- Unlock Revenue with Cross-Channel Engagement
Harness the power of real-time SMS, push, and in-app messaging for your Extole-powered programs within Braze. Guide customers throughout the customer journey by sending timely messages when they refer friends, earn rewards, and make purchases.
- Turn Every Customer into an Advocate
Make it easy for your customers to refer by embedding their personalized share link in your Braze communications. When customers receive an email or SMS message with their pre-generated link, they can easily forward it to friends.
- Harness First-Party Data
Seamlessly push audiences and first-party data from your Extole-powered programs into Braze. Use this data to gain crucial insights on which of your Braze campaigns drive the most advocates and new customers. You can also leverage Extole audiences for future segmentation in your Braze campaigns, such as a personalized onboarding campaign for referred customers.
