About Optimove
Optimove is the First Customer-Led Marketing Platform. Optimove empowers marketers to drive measurable growth by planning, orchestrating, and optimizing marketing programs that start with the customer instead of a campaign or product. Optimove is used by hundreds of leading brands of all sizes, including Staples, BetMGM, PapaJohn's and more. Optimove employs over 430 people in its New York, London and Tel Aviv offices.
Merging Optimove’s user-friendly AI and advanced functionality with customer referral data from Extole into one single place where brands can quickly identify their best customers is a very potent tool. For any brand, that is fresh and impactful insight into their customer base.
Optimove and Extole
Extole's integration with Optimove enables marketers to create a personalized and relevant customer experience across all touch points. With Optimove, brands can leverage real-time data from Extole to trigger personalized campaigns across multiple channels for their referral and engagement programs. This integration ensures that businesses can reach their customers with the right message, at the right time, and through the right channel.
Use cases
- Make your referral and engagement programs more effective with multi-channel messaging
Reach customers on their preferred channels with real-time SMS, push, or in-app messaging campaigns for your Extole-powered programs in Optimove. For example, trigger an earned reward push notification for advocates when they receive their referral reward.
- Turn every customer into an advocate with automated welcome campaigns
Make it easy for your customers to refer by including their personalized share link in your new customer onboarding or welcome campaigns. When customers receive an email or SMS message with their pre-generated link, they can simply forward the message to friends to start referring.
- Grow your marketing list with zero and first-party data
Grow your marketing list by automatically subscribing any advocates, referred friends, and participants who opt-in to marketing through your Extole-powered programs to your newsletter.
- Re-target customers and prospects from your referral and engagement programs
With Extole data available in Optimove, you can easily create target groups for advocates who haven't recently shared or friends who haven't converted yet and re-target them across your CRM or advertising execution channels.
