Customer Data Platform

About Segment

Segment is a customer data platform (CDP) that helps companies harness first-party customer data. Segment’s platform democratizes access to reliable data for all teams and offers a complete toolkit to standardize data collection, unify user records, and route customer data into any system where it’s needed. IDC recently named Segment the #1 CDP in worldwide market share.

Segment and Extole

Segment makes it easy for brands to implement Extole’s acquisition and engagement programs like refer-a-friend, influencer, contests, challenges, and more using their first-party data. With the Extole Segment destination, marketers can easily reward customers, advocates, and referred friends for taking purchase and non-purchase actions across their online, mobile app, and brick-and-mortar channels. Additionally, marketers can tailor the content, rules, and rewards in their Extole powered programs to different customer audiences by enriching Extole’s real-time user profiles with Segment data. Lastly, marketers can send data and audiences generated from their Extole powered programs into other tools throughout their stack to get a more holistic view of their customers and to power future marketing. 


  • Segment and Extole

Use cases

  • Acquire More Customers

    Turn your customers into a vehicle for acquisition by asking them to refer their friends to your brand. A one-time implementation with Segment supports a dynamic refer-a-friend program that can be tailored to different customer segments.

  • Boost Customer Value

    Leverage customer actions from Segment such as transactions, plan upgrades, mobile app downloads, and more to power reward challenges for lapsed or early lifecycle customers. Rewarding your customers for engaging with your brand helps boost customer lifetime value, increase loyalty, and drive revenue.

  • Harness the Power of your Customer Data

    Use data from your refer-friend and influencer programs such as who’s a referred customer, who’s advocating, and who has influence to get a holistic view of your customers and create new persona audiences within Segment. Route these audiences to other parts of your tech stack to help power future marketing.

Powered by PartnerPage