About Segment
Segment is a customer data platform (CDP) that helps companies harness first-party customer data. Segment's platform democratizes access to reliable data for all teams and offers a complete toolkit to standardize data collection, unify user records, and route customer data into any system where it's needed. IDC recently named Segment the #1 CDP in worldwide market share.
With Extole and Segment, we're able to reward our advocates and their friends for any type of engagement, whether that be a first time online purchase, a hair color subscription, or a color bar appointment at one of our salon locations. Being able to easily tailor the referral experience and rewards to the customer journey has been key to scaling customer acquisition through word of mouth
Segment and Extole
Segment makes it easy for brands to implement Extole’s acquisition and engagement programs like refer-a-friend, influencer, contests, challenges, and more using their first-party data. With the Extole Segment destination, marketers can easily reward customers, advocates, and referred friends for taking purchase and non-purchase actions across their online, mobile app, and brick-and-mortar channels. Additionally, marketers can tailor the content, rules, and rewards in their Extole powered programs to different customer audiences by enriching Extole’s real-time user profiles with Segment data. Lastly, marketers can send data and audiences generated from their Extole powered programs into other tools throughout their stack to get a more holistic view of their customers and to power future marketing.
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Use cases
- Acquire new customers with a dynamic referral program
Your business may provide new customers with various purchase options, such one-time, monthly, or annual subscriptions. Use the Extole Segment Destination to personalize the rewards in your referral program based on the type of purchase or product a new customer makes.
- Retain customers with personalized offers and challenges
Leverage customer actions from Segment such as transactions, plan upgrades, mobile app downloads, and more to power reward challenges for lapsed or early lifecycle customers. Rewarding your customers for engaging with your brand helps boost customer lifetime value, increase loyalty, and drive revenue.
- Harness the power of your customer data
Use data from your Extole-powered programs such as who’s a referred customer, who’s advocating, and who has influence to get a holistic view of your customers and create new persona audiences within Segment. Route this data to other parts of your tech stack to power analytics and future marketing.
